Social Commerce Campaign
Generating direct sales through social video and influencer strategy
Social-driven sales increased by 119%
Return on ad spend improved by 3.8×
Overview
Social commerce — using social media to directly generate purchases — requires a different strategy from brand awareness. It demands content that performs in the first three seconds, purchase friction that is lower than the impulse to buy, and enough social proof that a cold viewer trusts the brand immediately. We designed and executed a social commerce strategy that turned the client's social channels into a meaningful revenue stream.
The Challenge
An online retailer wanted to generate direct sales through social media channels but had no social commerce strategy, low ad efficiency, and no influencer relationships.
The Solution
Developed a social commerce strategy combining short-form video, influencer partnerships, shoppable posts, and targeted advertising to convert social audiences into buyers.
How We Approached It
Audience Research
Identified the specific audience segments that had demonstrated purchase intent but hadn't been reached by existing channels.
Influencer Strategy
Selected mid-tier influencers with high engagement rates and authentic audience alignment over large followings with low trust.
Content Production
Created and tested multiple short-form video formats — demo, review, transformation — to identify which drove the highest conversion rate.
Funnel Optimisation
Reduced purchase friction by implementing shoppable tags, streamlined checkout flows, and retargeting for cart abandoners.
Deliverables
Results & Impact
Social-driven sales increased by 119%
Return on ad spend improved by 3.8×
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