Corporate Website & CMS Modernisation
Rebuilding a slow, insecure website into a high-performance digital asset
Improved PageSpeed score from 48 to 96
Increased organic traffic by 74%
Reduced bounce rate by 39%
Overview
A slow corporate website is not just a user experience problem — it is a search engine ranking problem, a brand credibility problem, and a conversion problem. The client's outdated site scored 48 on PageSpeed, suffered from security vulnerabilities, and had a CMS so difficult that marketing had stopped updating content. We redesigned and rebuilt the entire site on a modern WordPress foundation, cutting load times dramatically and restoring the team's ability to manage their own content.
The Challenge
An outdated corporate website suffered from poor performance (PageSpeed score of 48), security vulnerabilities, and a CMS that required developer involvement for every content update.
The Solution
Redesigned the website using a custom WordPress theme with performance optimisation, an accessible CMS editing experience, on-page SEO, and security hardening.
How We Approached It
Audit & Planning
Conducted a full performance, SEO, and security audit before touching the codebase to understand exactly where the existing site was failing.
Custom Theme Development
Built a performance-first custom theme with no bloated plugins, lazy loading, critical CSS inlining, and image optimisation baked in.
CMS Configuration
Configured Advanced Custom Fields to give content editors a structured, intuitive editing experience without needing to touch HTML.
SEO & Launch
Implemented on-page SEO, schema markup, XML sitemap, and redirect mapping before launching with zero 404 errors.
Key Features Built
Results & Impact
Improved PageSpeed score from 48 to 96
Increased organic traffic by 74%
Reduced bounce rate by 39%
Technologies
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